Lauren Fried is an entrepreneur, business mentor, innovative thinker, speaker and marketing and advertising expert. She is also an unabashed epicure who mixes adventure, food, wine and culture in her downtime.


Lauren founded Pulse Collective in 2003 and has grown the business into a full service award-winning advertising agency, dedicated to entrepreneurs. Lauren has picked up a few awards of her own including the prestigious NSW Telstra Young Business Woman of the Year award, and numerous national and international business, creative and effectiveness awards. As an entrepreneur Lauren wears many hats. As well as being an expert marketer and tech founder, Lauren is a regular panellist on the ABC hit show Gruen. She is also on a range of Boards and Advisory Boards, and is regularly invited to various forums as a guest and keynote speaker.



An experienced keynote speaker and panellist, Lauren is guaranteed to delight and engage an audience of any size. Using her business and life experiences, both good and bad, she delivers factual, relevant and most importantly entertaining speeches. Lauren has engaged audiences as a special guest and keynote speaker for organisations big and small, including the following businesses.


Aggressive, hierarchical, male-dominated, ruthless.

These words that would normally destroy a business or a person’s career are the entry point just to participate in the world of gastronomy. Having...

Top five tips to get the right agency

Every time I speak to a potential client and ask when they want to get started, they say yesterday. And getting selected… sometimes it’s because...

6 Pieces of Advice Entrepreneurs Should Make Time For

As entrepreneurs we are definitely not short of ambition and drive. Time, on the other hand … well, let’s keep this short. Time is precious...


+61 2 8011 4790
Sydney, Australia

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