About

Lauren Fried is a marketing strategist and business advisor. She is a regular on the ABC’s TV show Gruen, has been recognised as a Fellow of the Australian Marketing Institute (FAMI), and is a Certified Practising Marketer (CPM) which is the only peak professional benchmark of its kind for marketers in the Asia-Pacific region.

 

Lauren founded Pulse Collective in 2003 and has evolved it into a marketing agency dedicated to growing entrepreneurial businesses.

Boards

Through a combination of experience and passion, Lauren currently sits on a number of Boards across retail, gastronomy, wine, tourism, hospitality, HR, tech and not-for-profits.

 

She also helps businesses develop their own advisory boards through The Advisory Board Institute.

Speaking

An experienced keynote speaker and panellist, Lauren is guaranteed to delight and engage an audience of any size. Using her business and life experiences, both good and bad, she delivers factual, relevant and most importantly entertaining speeches. Lauren has engaged audiences as a special guest and keynote speaker for organisations big and small, including the following businesses.

Articles

How high-performing marketers are optimising their budget spend

The size of your budget shouldn’t determine your success. The quality of the customer journey is the biggest factor. This year’s Salesforce State of Marketing Report highlights...

PULSE COLLECTIVE’S MD ON KEY SUCCESS TRIGGERS AND WHY SHE LIKES WORKING WITH ENTREPRENEURS

Marketer and award-winning entrepreneur Lauren Fried certainly knows how to keep busy. She heads up Pulse Collective, a marketing and communications agency she founded in...

Aggressive, hierarchical, male-dominated, ruthless.

These words that would normally destroy a business or a person’s career are the entry point just to participate in the world of gastronomy. Having...

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