Lauren Fried is an entrepreneur, business mentor, innovative thinker, speaker and marketing and advertising expert. She is also an unabashed epicure who mixes adventure, food, wine and culture in her downtime.


Lauren founded Pulse Collective in 2003 and has grown the business into a full service award-winning advertising agency, dedicated to entrepreneurs. Lauren has picked up a few awards of her own including the prestigious NSW Telstra Young Business Woman of the Year award, and numerous national and international business, creative and effectiveness awards. As an entrepreneur Lauren wears many hats. As well as being an expert marketer and tech founder, Lauren is a regular panellist on the ABC hit show Gruen. She is also on a range of Boards and Advisory Boards, and is regularly invited to various forums as a guest and keynote speaker.


Revolutionising Australian Food Culture

The Orana Foundation

The Points Whisperer


Empowering Women Entrepreneurs

Inspiring Rare Birds


An experienced keynote speaker and panellist, Lauren is guaranteed to delight and engage an audience of any size. Using her business and life experiences, both good and bad, she delivers factual, relevant and most importantly entertaining speeches. Lauren has engaged audiences as a special guest and keynote speaker for organisations big and small, including the following businesses.


The unique challenges facing entrepreneurs demand a different mindset and solutions

Entrepreneurialism is its own class of business, even being studied as a distinct subject. It’s no surprise then that entrepreneurialism comes with its own unique...

Taking your business to the next level

The role of the advisory board will evolve over time, but it will definitely create a culture of learning for your business while creating a...

Pulse Collective’s Lauren Fried Slams Government’s Census Campaign

The federal government’s 2016 Census campaign was “lazy”, “uninspiring” and filled with errors, according to Pulse Collective founder and managing director Lauren Fried. Appearing on...


+61 2 8011 4790
Sydney, Australia

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