Starting a small business is a risk itself, however, it takes even more risk-taking to grow that business.
Facebook creator Mark Zuckerberg hit the nail on the head when he said: “The biggest risk is not taking any risk.”
There are basically two types of risks. One, throw caution to the wind and win big or lose big (that’s how many start-ups begin) or two, instate constant risk, where process and core o erings are iterated without betting the whole company on it.
Businesses that haven’t embraced either form of risk into their operations are likely to have problems. It’s a mindset that needs to be embraced across the business as well, not just from the leader. The world is changing so fast, as are the needs of the business. Just ask Blockbuster why it went bust.
Intelligent risk taking is definitely the way forward. Small businesses can be nimble and think big – and win.

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