Pulse Collective’s Lauren Fried Slams Government’s Census Campaign

August 19, 2016

The federal government’s 2016 Census campaign was “lazy”, “uninspiring” and filled with errors, according to Pulse Collective founder and managing director Lauren Fried.

Appearing on Gruen (the well-known TV show on the ABC that covers everything advertising) last night, Fried slammed the 2016 census ad campaign and the problems surrounding the execution of the data gathering exercise.

Dubbed #censusfail, the Gruen panel agreed the advertising campaign had little to do with Australians taking a pause, the campaign’s tagline, and should have been more about it going online, noting that there was no mention of the online component until two thirds into the television advertisement.

Read more at: http://www.bandt.com.au/advertising/pulse-collectives-lauren-fried-slams-governments-census-campaign

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