Blog

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03 August 2016| Campaigns

Quite a few media industry publications picked up on Lauren’s comments about the government’s ice television campaign. Amongst them; AdNews, Campaign Brief (http://www.campaignbrief.com/2015/09/pulse-marketings-lauren-fried.html) and The Huffinton Post (http://www.huffingtonpost.com.au/2015/09/12/ice-campaign-australia_n_8126050.html)

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03 August 2016| Advertising

Joining AdNews for what is to become a regular column, Lauren started out by calling on brands to take the same approach to the football grand finals that their American counterparts take to the Superbowl – namely, be clever, interesting and engaging. Read the full article here, http://www.adnews.com.au/opinion/grand-final-advertising-needs-to-look-to-super-bowl

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03 August 2016| Advertising

Lauren looks at ‘Attack’ advertising, also called ‘Comparative’ advertising which for a long time was illegal in Australia and by the time it was “okay”, it was kind of passe and that’s a good thing- 1. It’s fraught with danger While comparative advertising is not illegal, advertising codes of conduct still apply. Mainly, it must...

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03 August 2016| Mentor

In Feb. 2015 Lauren was asked to contribute on the ways to find a mentor in an article for Business Insider: Pulse Marketing founder Lauren Fried says the way mentoring relationships work varies from one relationship to the next and there is no clear line where the sharing of business information stops and personal details...

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03 August 2016| Entrepreneurs

Jo Burston, founder of the women’s entrepreneurial and mentorship community Rare Birds certainly thinks so. The list was the result of a second book being compiled and launched by Inspiring Rare Birds. This is a prestigious list which includes Lauren. See the full list on the BRW website. http://www.brw.com.au/p/leadership/are_these_the_most_influential_women_IW9vDKo6mXFy69gef0KpIN

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03 August 2016| Campaigns

What creative marketing campaigns made us sit up and take notice? In her latest column, Lauren takes a look at her top picks for the past year and gives us some insight into the strategies developed and the tactics employed. 1. One of the largest supermarket chains in France, Intermarché, paired with advertising agency Marcel to...

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03 August 2016| Business

Is your business marketing to women in 2016? It better be, they’re the world’s next economic powerhouse. In Anthill Online, Lauren explains why your business, regardless of its product or services, should be marketing to women in 2016. Ignore women at your peril. That’s the message for businesses in 2016, regardless of the product or...

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03 August 2016| Advertising

Super Bowl 50 – The year of the celebrity. Cheap shot or clever campaigns? If you didn’t have the chance to watch the spectacle of the 2016 Super Bowl Lauren takes a closer look at the mega event’s celebrity-driven advertising this year, in her latest article in AdNews. If last year’s Super Bowl commercials were...

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03 August 2016| Business

Facebook creator Mark Zuckerberg hit the nail on the head when he said: “The biggest risk is not taking any risk.” There are basically two types of risks. One, throw caution to the wind and win big or lose big (that’s how many start-ups begin) or two, instate constant risk, where process and core offerings...

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03 August 2016| Business

Have you considered using an Advisory Board to better your business? I’ve seen the benefits first hand, as discussed in my latest column for Kochie’s Business Builders. There’s nothing better than being passionate about your business, but sometimes you can get too close. So it’s really pays to take a step back and get an...

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03 August 2016| Business

Women’s health magazine approached me recently to provide some insight on my path to success. Published by Women’s Health Magazine May Issue 2016, Pacific Magazines Read more here

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03 August 2016| Branding

Starting a small business is a risk itself, however, it takes even more risk-taking to grow that business. Facebook creator Mark Zuckerberg hit the nail on the head when he said: “The biggest risk is not taking any risk.” There are basically two types of risks. One, throw caution to the wind and win big...

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