Grand final advertising needs to look to super bowl

August 3, 2016

Joining AdNews for what is to become a regular column, Lauren started out by calling on brands to take the same approach to the football grand finals that their American counterparts take to the Superbowl – namely, be clever, interesting and engaging. Read the full article here, http://www.adnews.com.au/opinion/grand-final-advertising-needs-to-look-to-super-bowl

Related Blogs

Posted by admin | 03 April 2017
Every time I speak to a potential client and ask when they want to get started, they say yesterday. And getting selected… sometimes it’s because we’re the only agency who…
Posted by admin | 19 August 2016
The federal government’s 2016 Census campaign was “lazy”, “uninspiring” and filled with errors, according to Pulse Collective founder and managing director Lauren Fried. Appearing on Gruen (the well-known TV show…
Posted by admin | 03 August 2016
Lauren looks at ‘Attack’ advertising, also called ‘Comparative’ advertising which for a long time was illegal in Australia and by the time it was “okay”, it was kind of passe…