Advertising

Posted by admin | 03 April 2017

Every time I speak to a potential client and ask when they want to get started, they say yesterday. And getting selected… sometimes it’s because we’re the only agency who...

Continue Reading
Posted by admin | 19 August 2016

The federal government’s 2016 Census campaign was “lazy”, “uninspiring” and filled with errors, according to Pulse Collective founder and managing director Lauren Fried. Appearing on Gruen (the well-known TV show...

Continue Reading
Posted by admin | 03 August 2016

Joining AdNews for what is to become a regular column, Lauren started out by calling on brands to take the same approach to the football grand finals that their American...

Continue Reading
Posted by admin | 03 August 2016

Lauren looks at ‘Attack’ advertising, also called ‘Comparative’ advertising which for a long time was illegal in Australia and by the time it was “okay”, it was kind of passe...

Continue Reading
Posted by admin | 03 August 2016

Super Bowl 50 – The year of the celebrity. Cheap shot or clever campaigns? If you didn’t have the chance to watch the spectacle of the 2016 Super Bowl Lauren...

Continue Reading